Sports marketing leaders
Performance marketing for gaming brands
We connect sportsbooks, casinos, sweepstakes and prediction market brands with high-intent players through affiliate partnerships, editorial content, lead generation, and the large sports communities we run.
Brands we've worked with
- Operator & media brands
- 29
- Gaming verticals covered
- 4
- Reply to every inquiry
- 1 day
What we do
Built for the gaming industry
Four disciplines, one goal: putting your brand in front of the players most likely to sign up and stick around.
Affiliate partnerships
Performance-based partnerships that put your brand in front of high-intent players. You pay for results, not impressions.
- Revenue share, CPA, and hybrid deal structures
- Dedicated account management
- Transparent tracking and reporting
Content & media
Reviews, guides, and editorial coverage across our media properties. Content readers trust, written to convert.
- In-depth sportsbook and casino reviews
- Odds, picks, and betting editorial
- SEO-driven organic audience growth
Lead generation
Qualified, engaged leads from audiences that live and breathe sports and gaming. No purchased lists, no cold traffic.
- High-intent gaming audiences
- Compliant, consent-based collection
- Custom qualification criteria
Community building
We build and run large social communities where fans talk sports, share picks, and keep coming back.
- Large-scale community administration
- Engagement programs and contests
- Moderation and growth strategy
Industries
Where we operate
Deep experience across the regulated and emerging segments of online gaming.
Sports betting
Licensed sportsbooks across US markets. Reviews, odds content, and picks that reach bettors at the moment of intent.
Online casino
Regulated casino operators. Game guides, bonus comparisons, and editorial that helps players choose where to play.
Sweepstakes
Sweepstakes casinos and social gaming. Coverage of a fast-growing segment reaching audiences nationwide.
Prediction markets
Event contracts and prediction platforms. Coverage of the fastest-growing segment in regulated wagering.
Affiliates
Fellow affiliates and media partners. We work with others across the affiliate ecosystem on traffic and content partnerships.
Why RSB Labs
A partner, not a vendor
RSB Labs (RSB LLC) runs a portfolio of media properties and large social communities, and works directly with leading operators and fellow affiliates.
Useful content, real audiences, partnerships built on performance. No gimmicks, no inflated metrics.
Operators first
We come from the affiliate side, so every program is built around your hold, player values, and unit economics from day one.
Audiences that trust us
Honest, thorough coverage keeps readers coming back, and that trust carries over to the brands we recommend.
Compliance-minded
Our content follows responsible-gaming standards and each market's advertising rules, protecting your brand and ours.
Lean and responsive
No account-manager layers or ticket queues. You work directly with the people running your program.
Ready to reach high-intent players?
Tell us about your brand and markets. We reply within one business day.
FAQ
Common questions
What kinds of brands do you work with?
Licensed sportsbooks, online casinos, sweepstakes operators, and prediction market platforms, plus fellow affiliates and media companies across the ecosystem.
How are partnerships structured?
We support revenue share, CPA, and hybrid models depending on the partner and the program. Every engagement starts with a conversation about your goals and unit economics so the structure fits both sides.
Do you operate in regulated markets?
Yes. Our content follows applicable advertising standards and responsible-gaming requirements in the markets where we operate.
Do you work with other affiliates?
Yes. We work with media partners and fellow affiliates on traffic and content partnerships, and we're always open to a conversation where there's a mutual fit.
How do we get started?
Send us a message using the form below. Tell us about your brand and what you want to achieve, and we'll get back to you within one business day to set up a call.
Get in touch
Let's talk about growth
Partnerships, media, or just questions. Tell us what you're working on.
What happens next
-
1
We read every message and reply within one business day.
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2
A short call to understand your goals, markets, and unit economics.
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3
A partnership proposal structured around performance.